Business Owner vs. Business System Builder: What Is the Difference?
A business owner runs the business. A system builder builds what runs it. The difference starts with the questions you ask.
9 min read
SULTAN INNOVATION GROUP
We build businesses, technology and smart systems with one vision: enabling more people to earn income that does not depend on every hour they work.
SULTAN INNOVATION GROUP founds and develops businesses, and works alongside businesses partnering on the journey in marketing, software and artificial intelligence.
What we do
SULTAN INNOVATION GROUP founds businesses, develops them, or joins them as a partner. Each business operates under its own brand and in its own field, and the shared aim is that each one can operate and grow in its own right.
The services and products are delivered by the businesses themselves. The group works at another level: founding, developing and partnering in businesses, and bringing each of them the same principle of documented knowledge, clear processes and technology in place of repetitive work.
About the groupAreas of activity
Founding and developing businesses, and partnering in them.
Positioning, brand building and growth strategy.
Digital products that serve many customers on shared infrastructure.
Systems that take over repetitive work, so people can focus on what needs them.
Businesses partnering on the journey
The businesses currently operating alongside SULTAN INNOVATION GROUP, each under its own brand and in its own field.
Marketing & Growth
NEXT specializes in marketing, branding and business strategy: positioning, brand identity and growth engines.
Software & AI
KODI specializes in software development and artificial intelligence: planning and building systems, automations and AI solutions.
CRM & SaaS
SUKO is developing a SaaS CRM system for managing customers, leads and sales processes.
Behind the vision

Kobi Sultan
Founder, SULTAN INNOVATION GROUP
Kobi Sultan founded SULTAN INNOVATION GROUP out of the belief that the ability to earn income should not be limited to the time a person is able to work.
The vision that drives him is to build businesses and systems that let more people create economic value, with less dependence on their day-to-day work.
Kobi Sultan's storyKnowledge Center
Articles on business building, artificial intelligence and automation, written for business owners. The English collection is growing gradually.
A business owner runs the business. A system builder builds what runs it. The difference starts with the questions you ask.
9 min read
A business that depends on its owner is limited to the owner's working day. Here is how to find where the dependence sits, and in what order to take it apart.
9 min read
Not every business model grows the same way. Here is how to check whether your revenue can grow faster than your costs, and what changes the answer.
8 min read
Contact
Partnerships, collaborations or a business introduction: you can contact the group directly.
Contact the group