Knowledge Center

Glossary

Short, plain definitions of terms that recur across the knowledge center. Definitions are general; they make no claim of figures or results.

Activationהפעלה: The moment a new user first performs the action in which they get value from the product. Reaching it quickly is linked to better retention.
AI agentסוכן AI: An artificial intelligence system that can not only answer but also take actions in other systems and plan a sequence of steps to complete a task.
AI usage policyמדיניות שימוש ב־AI: Short rules that set which tools are approved in an organization, what information may be entered, and what always requires human review.Read more: AI usage policy
APIממשק תכנות: A defined way for one system to request information from, or perform an action in, another system. Most connections between systems rely on such interfaces.
Bottleneckצוואר בקבוק: The step in a process that limits the pace of the whole process. Improving other steps has little effect as long as it does not improve.
Business modelמודל עסקי: A description of how the business creates value, whom it charges for it, and what it costs to create.Read more: Business model
Capital allocationהקצאת הון: Deciding how to divide money, time and attention between businesses or projects, according to the opportunity and risk of each.
Cash flowתזרים מזומנים: The money that actually comes into and goes out of a business in a given period. A profitable business can get stuck because of cash flow, when expenses come before income.
Churnנטישה: The share of customers, or of recurring revenue, lost in a given period.
Cohortקוהורטה: A group of users or customers who started in the same period. Comparing cohorts shows whether retention improves over time.
Concentration riskסיכון ריכוזיות: A business's dependence on a single party, such as a customer, supplier, employee or channel, whose loss would significantly harm the business.
Conversion rateשיעור המרה: The share of people at a given stage who move to the next one, for example page visitors who left their details.
CRM (customer relationship management)מערכת לניהול קשרי לקוחות: A system that brings together information about customers and inquiries: who made contact, what was agreed, what the next step is and who owns it.
Customer acquisition cost (CAC)עלות גיוס לקוח: What it costs the business to win a new paying customer: marketing and sales spending in a period divided by the number of new customers in that period.
Customer lifetime value (LTV)ערך חיי לקוח: The revenue or profit a customer brings the business over the whole period they remain a customer.
Decision rightsסמכויות החלטה: The definition of who may decide what, within which limits, and when someone else's approval is required.
Demand testבדיקת ביקוש: An early, inexpensive test of whether people are willing to pay for a solution before investing heavily in building it: conversations, an early offer or a paid pilot.
Diversificationפיזור: Spreading investments or activity across several areas, so that the failure of one does not hurt all of them to the same degree.
Downsideתרחיש הפסד: What happens if the opportunity fails: how much can be lost, and how the loss affects the business or the investor.
Due diligenceבדיקת נאותות: A structured review of a business or opportunity before an investment or partnership: finances, contracts, customers, team and risks.
Employee onboardingקליטת עובד: The planned process of a new employee's first weeks: what they learn, from whom, and when they move to independent work.
Freemiumפרימיום: A model in which a basic version of the product is free, while advanced features or wider use require payment.
Generative AIבינה מלאכותית יוצרת: Artificial intelligence that produces new content, such as text, images or code, from an instruction.
Go-to-market strategyאסטרטגיית יציאה לשוק: The plan that defines whom you sell to, with what message, through which channels and at what price, when launching a product or entering a market.
Growth ceilingתקרת צמיחה: The point at which a business stops growing because what brought it this far, such as the founder's personal involvement or unwritten processes, does not fit the next size.
Hallucinationהזיה של מודל: An answer from an AI model that sounds plausible and confident but is not correct, for example a fact, number or source that does not exist.Read more: Hallucination
Human in the loopאדם בלולאה: A process in which a person checks or approves the result of an automated system before it is carried out or sent.Read more: Human in the loop
Key performance indicator (KPI)מדד ביצוע מרכזי: A metric chosen because it shows progress towards an important goal, and used to make decisions.
Large language model (LLM)מודל שפה גדול: An artificial intelligence system trained on large amounts of text that produces new text based on the patterns it has learned.Read more: Large language model (LLM)
Leadליד: A person or business that has shown interest and left their details, and has not yet become a customer.
Leading indicatorמדד מקדים: A process metric that changes before the result and lets you act in time, such as the number of quotes sent before the revenue they will bring.
Leverageמינוף: Using a resource, such as a team, a system, a product or capital, so that the result is greater than the time invested directly.Read more: Leverage
Marketing funnelמשפך שיווקי: A description of the stages people go through from first contact with the business to purchase, with some of them dropping out at each stage.
Minimum viable product (MVP)גרסה ראשונה מצומצמת: A first version of a product that includes only what is needed to test whether it solves a real problem, before investing in a full version.
Monthly recurring revenue (MRR)הכנסה חוזרת חודשית: The total fixed income from all active subscriptions in a given month.
Objectionהתנגדות: A reason a customer gives for not buying, or not buying now. It usually expresses a risk they feel, not a lack of interest.
Owner dependenceתלות בבעלים: A situation in which actions or decisions in a business stop when the owner is unavailable, because knowledge or authority is concentrated with them.Read more: Owner dependence
Perceived riskסיכון נתפס: What the customer fears will happen if they choose wrongly: wasting money or time, or looking bad in front of others.
Pilotפיילוט: A limited trial of a change, tool or process, in one team or for a short period, to learn from it before expanding.Read more: Pilot
Portfolio entrepreneurיזם פורטפוליו: An entrepreneur who holds several businesses at the same time and develops them over time.
Positioningמיצוב: The decision about how the business differs from the alternatives and whom it is for, as the customer perceives it.
Product-market fitהתאמת מוצר לשוק: A state in which a product solves an important problem for a defined group of customers well enough that they keep using it and paying for it.
Productizationמוצור שירות: Turning a service that is performed anew each time into a defined package with a fixed scope, process and price, so it can be sold and delivered consistently.
Promptהנחיה: The text given to a model to get a result: the instruction, context, examples and constraints. Clear wording greatly improves the result.Read more: Prompt
RACI matrixמטריצת אחריות: A table that defines, for each task, who does the work, who is accountable for the result, who is consulted and who is informed.
Referral agreementהסכם הפניות: An agreement in which one business refers customers to another, sometimes receiving a commission or benefit for referrals that converted.
Retrieval-augmented generation (RAG)אחזור והשלמה: A method in which a system first retrieves relevant information from the organization's sources and only then writes an answer based on it. It reduces, but does not eliminate, the chance of mistakes.
Return on ad spend (ROAS)החזר על הוצאות פרסום: The ratio between the revenue attributed to a campaign and the spending on it. It excludes other costs, so it is not the same as profitability.
Return on investment (ROI)החזר השקעה: The ratio between the benefit an investment brings and its cost. In automation, the cost also includes building, tools and maintenance.
Risk registerמפת סיכונים: A list of the business's risks, with an assessment of the likelihood and impact of each, and what is done to reduce it.
Role scorecardהגדרת תפקיד כתוצאה: A role description that starts with the results the role is responsible for and how to measure them, not only a list of tasks.
Sales pipelineצינור מכירות: A snapshot of all open deals by the stage they are in, which helps you see what is likely to close and where action is needed.
Scalabilityיכולת הרחבה: The ability of a business to grow its revenue without costs and workload growing at the same rate.Read more: Scalability
Serial entrepreneurיזם סדרתי: An entrepreneur who founds businesses one after another, usually leaving one business before starting the next.
Software as a service (SaaS)תוכנה כשירות: Software that runs in the cloud, is updated continuously and is sold by subscription, so the customer pays for as long as they use it.
Source of truthמקור אמת: The one system in which a certain type of information is considered correct and current. Other systems read from it and do not correct it.
Standard operating procedure (SOP)נוהל עבודה: A written record of a repeating process: when it starts, its steps, who is responsible and what to do in exceptions, so others can perform it the same way.
Strategic partnershipשותפות אסטרטגית: Ongoing cooperation between businesses in which each brings something the other lacks, such as an audience, a capability or a complementary product.
Target audienceקהל יעד: The defined group of people or businesses a business chooses to address, because it serves them best.
Triggerטריגר: The event that starts an automation, such as a submitted form, a date that has arrived or a status that has changed.
Unit economicsכלכלת יחידה: The revenue and direct cost of one unit the business sells, such as a customer, an order or a subscription. It shows whether each sale is profitable before fixed costs.
Value propositionהצעת ערך: A short explanation of the result the customer gets, whom it is for, and why it is better than their alternatives.
Value-based pricingתמחור לפי ערך: Setting a price by the benefit the customer receives, not only by the business's cost or by competitors' prices.
Win rateשיעור סגירה: The share of deals that reached a given stage, for example a quote, and ended in a purchase.
Workflow automationאוטומציה של תהליך: Defining a sequence of actions that runs automatically after an event, such as sending a confirmation and updating a record when an inquiry arrives.